Aditya VuchiFounder/CEO of MediaMint and Zippr
Founder/CEO of MediaMint and Zippr
Aditya Vuchi was born and brought up in Hyderabad. He studied at Hyderabad Public School and spent time in the Silicon Valley working with startups. He moved back to India in 2009 after a seven-year stint in the US and saw how an exploding economy opened up plenty of opportunities disguised as frustrations. One of them was the severe problem of an inconsistent postal address format that was not designed to keep up with the growth that India is currently going through. This made explaining addresses a grudgingly routine but totally avoidable aspect of communication. His dad, as a doctor, faced a problem of explaining his clinic address to patients on a daily basis. It was a problem that needed to be solved; one that required a fresh approach keeping in mind current technology and mobile adoption. Zippr was conceived in 2011 but the company was incorporated in June 2013 rightly timing the market as the smartphone penetration started to skyrocket. Zippr is Adityaâ€™s second startup; the first one is a successful digital media company called MediaMint , which works with large agencies and publishers to set-up and optimize display, video and mobile ad campaigns.